Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are now posting videos directly to the social network—not just sharing YouTube links—and it's leading to a digital power shift. In short, YouTube clips, once ubiquitous on Facebook, no longer dominate on Facebook's feed, which is siphoning some traffic from Google's popular video site.
Taking traffic from YouTube also means taking away potential ad dollars, especially now that Facebook is focusing more on video advertising.
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