Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

‘Today In’ is available in six cities

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers’ pages.

Mobile users in six cities—Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.—may start seeing alerts guiding them to the feature, which is called “Today In,” or they can access the feature via their More menus.

Today In—the latest initiative from the Facebook Journalism Project—provides local news and other information including community updates, recent news, group discussions and local events, and content included in the section comes from local publishers that are selected via algorithm and by the social network’s news partnership team.

That team is led by former NBC News and CNN anchor Campbell Brown, who joined the company last January.

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