Facebook—along with every other media entity in this nation—is going all in on its coverage of the upcoming political conventions. Its hope is that everyone attending (and covering) the events uses Facebook Live.
According to Politico, Facebook is prodding 21 media outlets, including The New York Times and CNN, to use its streaming feature through access to the “Facebook Lounge,” which will serve as a studio for both the GOP and Democratic conventions.
“This is the most engaged we’ve been at the convention and its highly correlated to the fact we have a lot of tools to offer,” Facebook’s head of government and politics outreach Crystal Patterson, told Politico. “We’ve come a long way from 2012 — we didn’t even have video back then, it’s hard to believe. And now we’ve taken it to the next level with Live.”