The Electronic Entertainment Expo (E3) will take place in Los Angeles June 13 through 15, and for the first time, Facebook will host a public event in the West Hall of the Los Angeles Convention Center during the show. Called “Raise Your Game,” the event will encourage E3 attendees to share moments from the expo with the overall Facebook gaming community.
There are three major aspects to the Raise Your Game event. First, Facebook’s space will be filled with “sharable, whimsical moments” designed to encourage users to share content to social media, such as 3-D installations of recognizable Facebook imagery, like Reactions. The camera in the Facebook application will also have special frames created specifically for E3.
Next, a “Center Stage” area will feature a large rotating set focused on what Facebook calls “three unique gaming experiences that [will] inspire [attendees] to raise their game.”
Finally, Facebook will have a Facebook Live stage where gaming personality Andrea Rene will speak with developers, marketers and others while broadcasting on Facebook Live. These Facebook Live broadcasts will be streamed on multiple Facebook pages, including Facebook Gameroom and the official pages for participating publishers.
Elsewhere, Facebook has partnered with gaming personality Geoff Keighley and the Entertainment Software Association to be part of the E3 Coliseum. With this partnership, Facebook Live viewers will be able to ask questions of panelists during the E3 Coliseum live show.
Finally, Facebook announced that it will launch a games tab within the Facebook video app for TV. The tab will allow users to watch gaming-related videos, with content recommendations based on things like the games they follow on Facebook, as well as the related Facebook pages they may like (including pages for entertainers, developers or e-sports franchises). Users will also be able to watch E3-related content in the app, as well as search for specific games and creators.
Facebook said more than 800 million users play at least one Facebook-connected game every month. In addition, over 450 million Facebook users have followed or liked an official “gaming or games page” in the past month. The social network added that on average, games represent more than 15 percent of the total time spent on Facebook.com.