Facebook to halt mobile ad network test

Facebook says it intends to put testing of its mobile ad network on hold while it focuses on developing ad experiences within its own mobile apps.

Beginning in September, Facebook worked with a few unnamed partners to allow its unique targeting data to be used for mobile advertising in third-party apps and sites. This added a layer of demographic- and interest-based targeting to traditional mobile exchanges that bid for placements on mobile ad networks.

As AllThingsD first reported today, Facebook is bringing that test to a close some time this month.

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