Facebook to change 'subscribe' to 'follow'

Facebook says it plans to change the wording of its “subscribe” feature to “follow,” according to an email from a company spokesperson.

Starting today, the subscribe button on the profiles of users who have enabled the option will change to “follow.” This will also apply to the subscribe button on interest lists. Facebook says all functionality will stay the same. The rewording is simply to make the feature more recognizable to users. Twitter of course popularized the use of “follow,” with many other services like Quora and Instagram also using the term.

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