Timeline has a way of making pages with infrequent posts look more naked than they really are, making it more important than ever to post regularly. Here are seven ways to get this job done.
Use Facebook Directly
We’re about to discuss six different third-party tools for publishing to pages, but before we get into any of that, let’s talk about doing it directly on Facebook, inputting text and links in the status field. Here’s why it makes sense to do it this way:
- The algorithm that determines post placement in Facebook’s news feed tends to lower the priority updates from third-party apps. That can limit engagement.
- Facebook users can opt to hide updates made by third-party apps from their news feeds; however, the same pulldown menu for hiding posts by third party software also hide all updates from a particular page or profile.
- While Facebook continues to adjust how it treats posts from third-party publishing apps, a large volume of updates from a single app will can result in aggregation of all that app’s posts in some people’s news feeds. The result: lower engagement.
- Posting directly on Facebook is free of charge, whereas some of the third-party publishing applications have fees.
When You Should Use Third Party Tools
If there are good reasons not to use third-party tools, then why would you want to use them at all? The fact is, some will simply not want to go to Facebook on a regular basis and make updates. Using a third-party tool would be better than not updating your page at all.
With that in mind, here are six of the top tools that social media experts, brands, and agencies are using to update their pages. Keep in mind that most experts use these apps in addition to making updates on their Facebook page from Facebook itself.
Argyle Social allows you to schedule and publish updates across top social networks like Facebook, Twitter, and LinkedIn.
You can also have your latest blog post automatically delivered to those social networks using your RSS feed. They even offer a way to brand your updates.
Instead of seeing that the update comes from Argyle Social, you can have your brand name appear instead with a link to your website.
Argyle Social includes a lot of additional features for enterprises and agencies, including analytics, social return on investment measurement, and collaboration options. Pricing starts at $300 per month.
Unlike other platforms where you have to schedule each update at a specific time, Buffer allows you to set up a specific scheduling pattern.
Updates can be sent to your Facebook, Twitter, and LinkedIn accounts. You can use Buffer to update one Facebook, Twitter, and LinkedIn account for free with up to 10 updates scheduled at a time.
There’s also a pro plan for $10 per month that allows you to have up to six social media accounts and up to 50 scheduled updates or a premium plan for $99 per month that allows unlimited social media accounts and scheduled updates.
Dlvr.it allows you to add your blog feed to be updated on your Facebook, Twitter, LinkedIn, Tumblr, StatusNet, and MySpace accounts.
Essentially, every time you publish a new post, it will be added to the social accounts you specified. It is a simple and free service to use to get your latest blog posts delivered to your social media accounts.
HootSuite allows you to schedule and publish updates across multiple social networks including Facebook, Twitter, LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare. You can also add RSS feeds to your account to update your social networks when new posts are available from your own blog as well as others.
You can use HootSuite for free with up to five social profiles, or go with a Pro plan for $5.99 per month for unlimited social profiles, RSS feeds, and more.
NetworkedBlogs allows you to automatically update your Facebook and Twitter accounts. You will have to verify that you are the author of the blog by temporarily adding a widget to your blog or asking your friends to confirm that you are the author or owner.
Sprout Social allows you to schedule and publish updates to your Facebook, Twitter, and LinkedIn accounts. You can also connect RSS feeds to your account and have them regularly update your social media networks when new content is available.
Sprout Social also includes influence and engagement monitoring on your social networks so you can see how influential you are.
Plans are $9 per month to manage up to 10 social profiles, $39 per month for 20 profiles, $59 per month for 40 profiles, and $899 per month for unlimited social profiles plus additional features.
Readers: Have you used any of the aforementioned third-party tools, or do you prefer to update your page directly?
Guest writer Kristi Hines blogs for KissMetrics.