Facebook Timeline Lowers Engagement On Big Pages

Some 85 percent of brand pages on Facebook, meaning the ones with fewer than one million fans, stand to see big gains in engagement result from the mandatory upgrade to timeline. But pages with ten million fans or more see metrics drop after moving to the advanced layouts.

Some 85 percent of brand pages on Facebook stand to see big gains in engagement result from the mandatory upgrade to timeline.

Pages with between one million and ten million fans may see mixed results, while the pages with over ten million fans will see engagement figures go down as a result of timeline upgrades.

That’s assuming we’ve got an accurate omen in the study by Wildfire of 43 brands’ timeline pages from January 18 through March 23 of this year; 45 percent of the study group had under one million fans, 40 percent had between one million and ten million, and the remaining 15 percent had greater than 10 million fans.

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