Facebook is further tightening its policies on ads, sending an email to third-party ad networks clarifying that their content must “provide full disclosure of the service being offered, as well as the action(s) required of the user in order to engage with the advertised services,” Inside Facebook reported.
Inside Facebook also reported that the social-networking site is adding a “become a fan” upsell for associated Facebook Pages to ad units on its homepage, which are not available to all advertisers, after users engage with the poll or ad, and the social-networking site told Inside Facebook the feature will be added to other engagement ads in the future.
From Facebook’s email to third-party ad networks on disclosure, as reported by Inside Facebook:
Over the past several months, we’ve received significant negative feedback from users about recurring billing and product-download practices. As a result, we’ve decided to amend our Subscription Services and Download policies within our Ad Guidelines. Going forward, all ads related to these two areas will be required to provide full disclosure of the service being offered, as well as the action(s) required of the user in order to engage with the advertised services.
The new additions to the current guidelines are listed below, and we’ve also included more details on both of these policy changes in the linked collateral. Please use these as guides when delivering current ads or serving new ones in the future.
We ask that you bring all of your ads into compliance with these new policies by midnight PST Jan. 4. Any ads that are found to be in violation of these policies after this date will be cause for enforcement action on monetization providers, as well as developers. We encourage you to help developers provide a quality user experience and stay within the bounds of our Advertising Guidelines. Thank you in advance for your cooperation and your support of our efforts to uphold the user experience on Facebook.