Facebook tests 'start now' option to allow users to begin playing games without authorizing permissions
Some Facebook canvas games are testing a new “start now” function to let users begin playing games immediately without the roadblock of a permissions dialog.
Game developers Zynga, Kixeye and EA have signed contracts with Facebook similar to deals the company made with Instant Personalization partners like Yelp and TripAdvisor, we’ve learned from a source familiar with the matter. However, unlike with Instant Personalization, which was for third-party websites, this new program is for games on the social network.
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