Facebook tests new gifts prompt, bookmark ads on mobile

Facebook appears to be testing a new ad unit on mobile (sponsored apps in the bookmarks bar) and has started putting birthday notifications in the mobile News Feed, accompanied by a prompt to buy that person a Gift. Tapping the Gift prompt (usually tailored to what a user has liked on Facebook) will lead to the user being led to purchase a Facebook gift for the person celebrating a birthday.

An Inside Facebook reader shared these new features for mobile.