Facebook Testing New Coupon Posts and Ads

Facebook is testing a new premium ad offering that allows pages to post a coupon to their fans and then use that post as an ad unit on the Facebook homepage.

Users who see the ad or the page post can click “Get Coupon.” This action can be posted to a user’s Wall. Users then receive an email from Facebook with the coupon and an option to share it with friends. Facebook tells us that pages who are part of this limited test can offer discounts that customers can redeem in-store or online.

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