Facebook Tests Ads Targeted At Status Updates

It appears Facebook has begun publicly testing advertisements based on status updates and wall posts published by users.

It appears Facebook has begun publicly testing advertisements based on status updates and wall posts published by users. This is something we’ve been expecting for over a year but now we’re finally beginning to see the first implementations of it live on the site.

Rather than posting the standard “Sponsored” title above advertisements on the right hand side of a user’s profile, Facebook is testing a version which states “Related adverts”. In the image below, Facebook appears to be using the words “sun” and “play” to generate related status updates and advertisements which appear to be musically related as a result of the word “Play”.

While we’re not quite sure how this works, but it’s clear that the content it supposed to be related. Over the past couple years we’ve discussed how targeted advertising based on status update content makes a lot of sense. If Facebook can surface advertisements about information related to the thoughts a user is having at any given point, there’s an increased likelihood that the user will respond to those ads. It will be interested to see if these improve ads as Facebook expands their testing.

Thanks to Paul Miller for the tip!

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