Facebook seems to be testing a new shortcut feature to the Insights tab that allows developers to see who Likes a Page.
Based on a walkthrough from a tipster and the included screenshot above as reported by All Facebook, it appears as though this shortcut allows Page managers to click a link from the Insights analytics screen to show photos of Facebook users that have Liked the Page. The tipster arrived at the updated Insights tab by clicking “Like this link” just below where the number of Likes appear on a Facebook Page that the tipster manages. We have not seen this new shortcut feature in action for ourselves.
While potentially a useful shortcut for developers, this update also appears to fall in line with broader language updates Facebook has been making. As an example, the screenshot at right shows a change in the way post Insights are displayed to Page admins. As opposed to traditional terminology like “impressions” or “feedback %,” we see here “people reached” and “people talking about this,” which is in line with the language introduced on the new Insights Dashboard.
Additional reporting from Brittany Darwell.