Facebook Testing New Multiproduct News Feed Ads

Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s.

Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s.

Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads.

A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season.

Readers: Have any of these ads made their way into your News Feeds?