Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option.
Yu offered some insight behind this test:
While we’ve railed against boosted posts in the past, this will not only be a great option for the unsophisticated or small business marketer, but for most people. So long as you have conversion tracking and decent content, you’ll get 2/3rds of the way there, in my opinion, with a boosted post.
It appears that this is something Facebook is testing, as the capabilities aren’t available to everyone yet.
Readers: What do you think about this?