Facebook Testing GIFs on Page Posts, Ads

GIFs are slowly starting to creep into the Facebook News Feed.

GIFs are slowly starting to creep into the Facebook News Feed. While GIFs have been supported (though not in auto-play fashion) for personal posts since May, the company is testing the feature on page posts.

A Facebook spokesperson confirmed this to Facebook:

GIFs can be a fun and compelling way to communicate, so we’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages.

You can find some examples of existing GIF posts here: