Facebook Terminates Its Conversion Tracking Tool for Performance Ads

Facebook has concluded the private beta of its conversion tracking tool for performance ads. A small set of advertisers had a chance to try the product which allowed them to track actions such as page views, purchases, registrations, downloads and more taken on a website after a user saw or clicked a Facebook ad. Facebook says that “We are no longer going to offer our conversion tracking beta product. While we learned a lot from the beta, our focus is not on building a full featured conversion tracking tool.”