Facebook's Subscribe Button Works Best With Engagement
About an hour after we first posted about how U.S. media analyst Jim Romenesko questioned the quality of his subscribers on the social network, Facebook's Journalist Program Manager Vadim Lavrusik showed us all how to ask a better question.
About an hour after we first posted about how U.S. media analyst Jim Romenesko questioned the quality of his subscribers on the social network, Facebook’s Journalist Program Manager Vadim Lavrusik showed us all how to ask a better question.
Lavrusik has 71,090 subscribers, nearly five times as many as Romenesko, whose journalism career has lasted longer by more times than that.
But Lavrusik just demonstrated that the subscribe button doesn’t automatically engage readers. Perhaps just asking questions isn’t enough, but rather starting a dialogue.
But let’s back up here.
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