Facebook enlisted some help in its war against piracy with its latest acquisition, content rights management startup Source3.
Source3 announced the acquisition on its website:
At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion. Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands.
Today, we wanted to let everyone know that we’ve decided to continue our journey with Facebook. We’re excited to bring our IP, trademark and copyright expertise to the team at Facebook and serve their global community of 2 billion people, who consume content, music, videos and other IP every day.
A Facebook spokesperson said in an email to Social Pro Daily:
We’re excited to work with the Source3 team and learn from the expertise they’ve built in brand intellectual property, trademarks and copyright. As always, we are focused on ensuring that we serve our partners well.
Kurt Wagner of Recode reported that Source3 will no longer operate as a stand-alone company, and that it will be fully integrated into Facebook, adding that the Source3 employees who join Facebook will work out of the social network’s office in New York.