Small, Midsized Businesses Have Most Facebook Reach
Social marketing platform Roost set out to determine what types of small and midsized businesses rule the roost in terms of growing their social audience and remaining active in marketing.
Social marketing platform Roost set out to determine what types of small and mid-sized businesses rule the roost in terms of growing their social audience and remaining active in marketing.
Roost’s findings include:
- Small and mid-sized businesses involved in music, entertainment, and luxury goods had the most reach.
- The most active small and mid-sized businesses were in the medical and health industries.
- The most efficient “signal-to-noise” ratios were posted by companies in the music and broadcast media sectors.
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