Facebook put significant work into simplifying its ad creation flow, and now it’s doing the same for billing. Facebook announced Tuesday that it is making a couple changes in the way it bills advertisers to make it easier to understand.
Advertisers will now be billed when they hit a certain billing threshold and/or at the end of the month, instead of on a daily basis.
The Facebook for Business blog explained:
Billing thresholds are set based on how much you’ve paid in the past. For example, if you are a first-time advertiser on Facebook, you will be billed once you reach $25 or if you reach the end of the month. After that first payment, you’ll be billed in $25 increments or when you reach the end of the month.
As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments.
This will roll out gradually among advertisers who utilize U.S. dollars, and then to other currencies.
Readers: Do you like this change?