Facebook Commerce Firm Ondango Opens Up Shops

Germany may look down upon Facebook's facial-recognition software, but things are looking up for Ondango, a Facebook-commerce specialist based in Berlin.

Germany may look down upon Facebook’s facial-recognition software, but things are looking up for Ondango, a Facebook-commerce specialist based in Berlin.

Ondango has completed its first financing round and emerged from a closed beta.

The company’s shopping solution allows vendors to create shops on their Facebook pages, with potential customers using the familiar Facebook interface and not having to deal with app requests.

The entire transaction takes place via the social network. Features available for vendors include the like button, the send button, comments, Twitter integration, product catalogs, image galleries, and the ability for shoppers to share links and their purchases.

Ondango shops are available in English, German, Spanish, and Polish, and accepted payment methods are PayPal, bank transfer, Sofortüberweisung (only in Germany), pay on pick-up (if the vendor has a physical shop), pay on delivery, and payment on receipt of invoice.

The company offers three pricing options:

  • Basic, for $13.55 a month, plus five percent of transaction fees, includes one shop, up to 15 products, one daily deal per month, and the ability to place the shop on two Facebook pages.
  • Plus, for $68.28 a month, plus five percent of transaction fees, includes up to two shops, up to 100 products per shop, two daily deals per month and shop, the ability for shops to appear on two Facebook pages, organization of the shop into product categories, a product search, and like-gating (where shoppers must like the page in order to shop).
  • Premium, for $273.54 a month, plus five percent of transaction fees, includes all of the features of Plus, but the number of shops, products, daily deals, and fan pages where shops can reside is unlimited, and personal support is included.

As for the financing, participants were Estag Capital and business angels Mario Brockmann (former Zanox vice president) and Tilman Buggenhagen (director of business development at Cisco Systems); the companies wouldn’t disclose specific terms of the transaction.

Ondango was founded by three graduates of the Berlin Founder Institute: Claudio Bredfeldt, José Matías del Pino, and Nicolas Dittberner.

Readers, are you more likely to purchase something if you don’t have to leave the Facebook platform to do so?