6 Ways To Psyche People Into Shopping On Facebook

Here are six psychological theories that can help drive social commerce.

Facebook appears to have more of an indirect role in shopping than anything statisticians can pin down, but psychologists might see a more direct connection.

Suggestions made through social media have influenced half of all shoppers, according to Facebook storefront maker TabJuice, which put six psychological theories of shopping in a nifty infographic that we’ve reproduced at the bottom of this post.

That said, here are six ways to appeal to people’s psyches to motivate purchases:

1. When people feel insecure about making a decision, they turn to others;
2. The most authoritative of these sources will end up with the strongest influence on a person’s decision;
3. Scarcity of any resource makes it seem more valuable;
4. People want to emulate those that they like;
5. When faced with uncertainty, people tend to make decisions that are consistent with what they’ve done in the past; and
6. People have an innate desire to repay favors from others.

Readers, how do these six principles compare with your own experiences on Facebook?