Would Facebook Use Open Graph To Create A Search Product?

Facebook will most likely never develop a search engine of its own to compete with Google, but that doesn't mean the social network can't carve out its niche in the search sector.

Facebook will most likely never develop a search engine of its own to compete with Google, but that doesn’t mean the social network can’t carve out its niche in the search sector.

Federated Media Founder John Battelle, who has been chronicling the relationship between Facebook and Google for his Searchblog, shared the following theory about how the social network might cobble together a search product using data from its open graph:

Imagine a world where the majority of app builders integrate with Facebook’s open graph, instrumenting your personal data through Facebook such that your data becomes searchable.

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