Facebook Roundup: Plancast, Avon, Appssavvy and More Bras

Plancast Updates Features, Imports Facebook Events – Plancast, a site that allows you to share your events schedule with friends, updated several features this week, most notably you can now import open events you’re attending on Facebook and they’ll be automatically shared with your subscribers (but you can opt out).

There’s also a new search box in the top right corner of the site users can reference by first or last name, username, bio, plans, description and location. User tagging allows you to invite people by prefixing the @ symbol, a la @username, which will send an email to your friends or more directly +username will automatically include someone in an event (you can also opt out).

Other smaller features include: blocking individual users from subscribing to you or including you in their plans; ongoing plans are now collapsed on your homepage and URLs in the “What” field are now hyperlinked.

Avon’s Mark Brand Forays Into Facebook – Avon’s Mark brand for young women launched a new Facebook e-shop recently, targeting the women under 30 demographic. Mark’s fan page currently has more than 86,000 fans and is part of a larger social media campaign that includes mobile apps.

“Mark Girls can advertise their ability to sell products right on their Facebook profiles, and the widget functionality of Mark’s e-shop enables us to drop the shop into other places to give the brand a presence wherever people hang out online,” said Annemarie Frank, director of digital media and strategic alliance of Mark.

New VP at Appssavvy – Todd Bowman was selected to be the new senior vice president of sales for appssavvy this week, becoming the fifth member of the social media sales company. Most recently Bowman worked at Condé Nast Digital Media and will now be supervising a direct sales team for social media space led by new senior account executive serving the East Coast Jared Zlotnick.

Bra Colors Give Cancer Group Fan Boost – The Dallas-based Susan G. Komen for the Cure breast cancer foundation reported that, due to the recent postings of bra colors on Facebook status updates, their Facebook fans jumped from 134,000 to 154,000 as of Friday.  “We’re so delighted,” said spokeswoman Andrea Rader. “We think this is just a phenomenal example of how powerful the Internet can be in getting this message out.”

[Bowman photo via Appssavvy ]