Facebook roundup: homepage ads, Android update, measurement challenge, malware checkpoints and more

Facebook makes homepage ads available through API – Facebook today officially opened its homepage ad units to Ads API partners and users of the Power Editor tool. This will allow other companies to buy and sell premium ad placement, freeing up some of Facebook’s own staff. Premium inventory will continue to be priced at a fixed CPM, unlike the marketplace ads appearing on the rest of the site. Although the news was announced at the end of May, this finally went live today.