Facebook Rolls Out Expanded Insights For Websites

This morning Facebook announced the release of a new version of Insights for Websites, providing website owners with more information about how people are interacting with their sites.

This morning, Facebook announced the release of a new version of Insights for Websites, providing webmasters with more information about how people are interacting with their site.s

The new analytics provides five enhanced features:

  1. Like button analytics – Here are real-time analytics about like button performance. You can track the volume of impressions as well as actual clicks on the buttons. The service will also show the total volume of referral traffic coming from Facebook. The real-time data lets publishers check how modifications to like button placement impact overall performance instantly, rather than having to wait a day to make changes based on the results found in other analytics packages.
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