Facebook Rolling Out Video Ads to News Feeds

Social network gives brands four demographics to target with 15-second spots

Facebook will roll out video ads onto users' news feeds as soon as July, The Financial Times reported. The number-one social media company—which just joined the Fortune 500—is launching video ads in a bid to capture some share of TV advertising revenues.

Brands on Facebook's Client Council—including American Express, Unilever, Ford, Coca-Cola and Diageo—are expected to participate in video ad testing. Facebook will reportedly allow advertisers to choose to target one of four demographics.

The 15-second ads will likely be autoplay and mute by default, allowing users to activate the sound if they wish.

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