Facebook Rises To 4th In ComScore Online Video Rank

More than one out of every four Americans who watched video online did so on Facebook in February.

Nearly 47 million people in the U.S. watched videos on Facebook in February. That puts the site in fourth place on the comScore Video Metrix ranking, two spots higher than the social network ranked in the previous month.

Facebook’s rise in the rankings has to do with the addition of another video serving location, said comScore. That scaling up has proven to be a good investment.

More than one out of every four Americans who watched video online did so on Facebook in February.

A total of 170 million watched online video content in February for an average of 13.6 hours per viewer, and total number of viewing sessions exceeding five billion.

Interestingly, advertising accounted for 12.4 percent of all online video watched; Facebook doesn’t even make comScore’s ranking of the top sites that show commercials during videos, and the rise in viewership suggests that perhaps the social network faces an untapped opportunity along these lines.

Readers, what do you think about the latest ranking from comScore?

TOP U.S. ONLINE VIDEO VIEWERSHIP
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 169,646 5,038,485 816.4
Google Sites 141,065 1,829,662 261.6
Microsoft Sites 48,812 297,731 46.5
Yahoo! Sites 46,714 200,088 36.3
Facebook.com* 46,661 170,319 18.5
VEVO 45,917 222,110 86.7
Viacom Digital 45,214 229,856 74.2
AOL, Inc. 38,773 137,362 23.1
Turner Digital 27,447 87,652 25.3
Hulu 27,257 143,461 224.3
NBC Universal 24,185 53,136 20.4