Facebook Rises To 4th In ComScore Online Video Rank

More than one out of every four Americans who watched video online did so on Facebook in February.

Nearly 47 million people in the U.S. watched videos on Facebook in February. That puts the site in fourth place on the comScore Video Metrix ranking, two spots higher than the social network ranked in the previous month.

Facebook’s rise in the rankings has to do with the addition of another video serving location, said comScore. That scaling up has proven to be a good investment.

More than one out of every four Americans who watched video online did so on Facebook in February.

A total of 170 million watched online video content in February for an average of 13.6 hours per viewer, and total number of viewing sessions exceeding five billion.

Interestingly, advertising accounted for 12.4 percent of all online video watched; Facebook doesn’t even make comScore’s ranking of the top sites that show commercials during videos, and the rise in viewership suggests that perhaps the social network faces an untapped opportunity along these lines.

Readers, what do you think about the latest ranking from comScore?

TOP U.S. ONLINE VIDEO VIEWERSHIP
PropertyTotal Unique Viewers (000)Viewing Sessions (000)Minutes per Viewer
Total Internet : Total Audience169,6465,038,485816.4
Google Sites141,0651,829,662261.6
Microsoft Sites48,812297,73146.5
Yahoo! Sites46,714200,08836.3
Facebook.com*46,661170,31918.5
VEVO45,917222,11086.7
Viacom Digital45,214229,85674.2
AOL, Inc.38,773137,36223.1
Turner Digital27,44787,65225.3
Hulu27,257143,461224.3
NBC Universal24,18553,13620.4