Facebook Responds To Flak Over Study That Tinkered With Users’ News Feeds
Facebook has caught a lot of flak for a recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.
Facebook has caught a lot of flak for a recent study by social scientists from the social network, Cornell University, and the University of California-San Francisco, in which the researchers randomly selected 689,003 Facebook users and tinkered with the number of positive or negative stories that appeared in their News Feeds to gauge the results of those users’ moods.
Facebook Data Scientist Adam Kramer, one of the study’s co-authors, responded to the controversy with this post:
OK so. A lot of people have asked me about my and Jamie (UCSF Post-Doctoral Fellow Jamie Guillory) and Jeff’s (Cornell’s Jeff Hancock) recent study published in PNAS (Proceedings of the National Academy of Science), and I wanted to give a brief public explanation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in