Engaging users is probably one of the most important aspects of social gaming development — even though a lot of us tend to forget. Use all of the digital content you want, but without a game that engages users, it will flop. Facebook helps developers with this aspect of social gaming by giving developers the option to use ‘requests’. If you have played any of the leading Facebook games out there, you will know that you are always being bombarded with these. To stay on top of your game, upgrade to Facebook’s new Requests 2.0 to provide your users with two different request options: user-generated requests and app-generated requests.
- User-generated requests – User-generated requests are self-explanatory to say the least. These types of requests are triggered by the user’s action. In return, a bookmark will be added to the recipient’s dashboard. When a user receives a request, his or her bookmark count will go up — these bookmarks will be added up overtime for the user.
- App-generated requests – Developers send these requests through the Graph API — they are not initiated by the user. Developers can use these to cleverly lure users back to the application.
Bookmarks are a great way to market your game. Every time a user signs onto Facebook, a list of bookmarks will shown on the side. Instead of having to pay for an ad, bookmarks provide your game with a little free advertising.
CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.