Facebook today reported $1.262 billion in revenue for the third quarter ended Sept. 30, 2012 — a 32 percent increase from the $954 million reported in Q3 2011.
Revenue from advertising was $1.09 billion, representing 86 percent of total revenue and a 36 percent increase from the same quarter last year. Payments and other fees revenue for the third quarter was $176 million, a 13 percent increase over Q3 2011 and a 9 percent decline sequentially from the second quarter of 2012.
Monthly active users (MAUs) were 1.01 billion as of Sept. 30, 2012, an increase of 26 percent year-over-year. Daily active users (DAUs) were 584 million on average for September 2012, an increase of 28 percent year-over-year. Mobile MAUs were 604 million as of Sept. 30, 2012, an increase of 61 percent year-over-year.
Facebook is leaning hard on its early progress in mobile growth and monetization. “I’m […] really happy that over 600 million people now share and connect on Facebook every month using mobile devices,” Zuckerberg said in the earnings press release. “People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”