Facebook has already simplified the way it offers advertising, now the company is trying to remove some of the redundancy from the naming of ad types.
Sources told Inside Facebook that Facebook informed marketers recently that it is dropping “page post” from the name of its ad products. For instance, page post photo ads will now simply be known as photo ads.
This does not affect the ads in any way. According to sources, the new naming system will roll out in the U.S. and U.K. English, with other languages to be switched over in Q3. Facebook is hoping to complete the new naming process for English by the end of the month.
Facebook told marketers that it will update the API docs to reflect the new names by the end of the month, too.
Here’s a look at what’s changing:
|Old Name||New Name|
|Page post photo ads||photo ads|
|Page post video ads||video ads|
|Page post link ads||link ads/multi-product ads|
|Page post text ads/page post status ads||text ads|
|Page post offer ads||offer ads|
|Domain ads||link ads|
Readers: Does this make ad creation easier?
Image courtesy of Facebook.