Facebook reduces image sizes for some page post ads

Facebook is experimenting with reduced image sizes for some page post ads that appear in the desktop News Feed, a spokesperson confirms.

Ads that do not include social context — meaning the user does not have a friend connected to the page being advertised — now include smaller photos and video thumbnails. Page post ads that include social context have full-size visuals.

The social network is “testing different sizes based on connectedness,” the spokesperson says.


Advertisements that do not include a friend’s endorsement may be seen as less welcome in the feed.

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