There’s another political campaign launching today that’s being shaped by Facebook: This time, it’s an effort to recall Wisconsin Governor Scott Walker from office.
On Tuesday at 12:01 a.m. Central Time, the Wisconsin recall campaign officially got underway with a petition drive that requires 540,000 signatures.
Walker first came to our attention last summer, when protests broke out around the state after he tried to ban the collective bargaining rights of state workers.
We identified some of the Facebook features that were used by the movement to influence the election outcome.
Could the same Facebook tactics used in that recall movement — organizing events, sharing campaign and get-out-the-vote information, featuring influential posts by state leaders, extending invitations to friends — work in the campaign to oust Governor Walker?
Just as we saw with the successful ballot efforts in Ohio and Mississippi, activists on both sides of this recall effort are organizing supporters and generating momentum by creating Facebook pages.
The “Recall Scott Walker” Facebook Facebook page, bearing the headline, “540,000 to see Scott Walker out of Wisconsin in January, 2012,” already has more than 61,000 likes.
Another page, “I Love Wisconsin,” from United Wisconsin PAC has more than 40,000 likes.
There are at least six other Facebook pages — targeting specific demographic groups or voting blocs — supporting the movement, such as Wisconsin State Workers Against Scott Walker. Some of these pages were created by individuals, others by formal members of the state’s political infrastructure.
Organizers are sharing details on Facebook pages where petitions can be signed, such as bars and sporting events. One of the posts gives tips for obtaining petition signatures from the elderly, who may not have access to Facebook.
According to our Election Tracker, Governor Walker’s Facebook page has more than 67,000 likes, ranking him among the top U.S. governors based on Facebook fans. His page has even seen a slight uptick in fan support in the last 24 hours.
Do you think Facebook will play a role in this Wisconsin recall campaign?