Facebook re-opens notifications channel for developers to send users custom messages
Facebook has launched the new Notifications API beta giving developers a way to reengage users with custom messages through the native notifications channel. These notifications are different from app requests in that users do not need to allow further permissions to receive them.
Developers will find many positives to this feature as it makes it easier to reach their users. However, they must beware of the possibility of overflowing users’ notifications channel. Facebook previously allowed developers to send notifications to users, but it removed the feature in early 2010 as a way to reign in spammy apps.
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