Facebook Quintuples Application Email Limit

Facebook has just announced that they will be increasing “the maximum number of emails that can be sent to each user … per day from 1 to 5.” This is a significant change for many applications. Previously, it has been somewhat challenging to keep users engaged in an application. That is less of an issue now that Facebook has raised the number of emails each application can send on a daily basis? Will this increase spam though?

In the short run I can see this increasing spam in our inboxes but Facebook has been historically aggressive on fighting spam.

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