Facebook Promotes Mobile Network Operator Partners on the Login Screen

Facebook’s login screen usually accompanies the email and password entry fields with a graphic depicting the social graph or a call to use Facebook’s mobile services. Recently, though, some users in the UK have seen Facebook using this highly visible space to promote third-party mobile network operator partners who are offering free data access to the Facebook for Every Phone mobile feature phone app.

In one example, it announced a “Special Offer from Three UK” and linked to the carrier’s Facebook Page.

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