There’s a new feature within the email notifications area of Facebook which enables users to receive an email every time somebody “Connects to me as a fan”. We first heard about this new feature last night and were able to confirm it this morning. Just yesterday we wrote about how Facebook Pages have become your friends, which is another step in the merging of profiles and Pages. The combination of profile fans and the new granular publisher controls will help complete the twitterfication of Facebook.
Facebook has been in an all out war with Twitter for the past few months, with the most significant change being the opening of the feed so that no information is filtered. Hopefully Facebook can begin focusing on new things once the duplication of Twitter’s features is complete. It has taken a relatively long time and during the entire process Twitter has continued to experience rapid growth.
With the recent events in Iran, Twitter became the center of attention, making Facebook even more bitter. Over the past two weeks we have seen feature after feature released though, making it appear as though Facebook has become more serious about their ongoing battle with the microblogging platform. Each new feature has resulted in confusion for many users but hopefully the rollout of new features will begin to decrease once the current phase is complete.
Do you think Facebook’s decision to build in all of Twitter’s features is a good one? Have you become confused by all the new settings?