What Businesses Can Learn From U.S. Politicians On Facebook

A new study reveals that Facebook is not only the most favored social network among the Republican presidential candidates, but that businesses can learn a thing or two from the campaigns with respect to engagement, fan growth and branding.

A new study from iContact reveals that Facebook is not only the most favored social network among the Republican presidential candidates, but that businesses can learn a thing or two from the campaigns with respect to engagement, fan growth and branding.

The study demonstrates how the Republicans have used social media to share messages, empower voters and raise money.

While some candidates have stronger showings on certain networks, iContact claims that Mitt Romney, who has the most Facebook fans at 1.3

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in