Facebook PMD Sprinklr acquires Branderati
Facebook isn’t the only company making big news with acquisitions. Sprinklr, a Facebook Preferred Marketing Developer, announced Wednesday its third acquisition in five months with the purchase of advocacy influencer platform Branderati.
Sprinklr has grown from 30 to 530 employees over the past two years. This acquisition will help accelerate client activity for advocacy-focused earned media.
Sprinklr CEO and Founder Ragy Thomas discussed the deal in a statement:
The tremendous growth we are seeing is a testament to the vision of our clients.Large
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