SocialClicks, a programmatic mobile advertiser and Facebook Preferred Marketing Developer, has launched a global rebranding initiative, renaming the company AreaOne. They have also officially inked partnerships with top mobile marketplaces including Nexage, Smaato and Inneractive to expand their RTB offering.
“We’re excited to launch our new brand,” said AreaOne CEO Alon Michaeli. “The AreaOne name strongly reflects our mission, company culture and the value proposition we offer our clients.”
He added that the new partnerships will further expand the company’s reach to include the world’s leading RTB exchanges to provide advertisers with powerful results through the A1 DSP, their mobile demand-side platform.
The company’s new mobile offering is part of a strategic shift that was a driving force behind the rebrand from SocialClicks to AreaOne, and is founded on the belief that programmatic will play a pivotal role in the future of mobile marketing and media buying.