Offerpop, a Facebook Preferred Marketing Developer, announced Tuesday that the company has raised $15 million in Series C funding. Offerpop will use this money to accelerate the development of its digital marketing platform for mobile, as well as building out a global sales and marketing organization.
The Series C round of funding was led by new investor Edison Ventures, as well as Hearst Ventures and Salesforce.com. Existing investors Windcrest Partners, CommonAngels and Mesco, Ltd. also participated in the funding.
Offerpop CEO Wendell Lansford commented on the news in a press release:
The world of brand marketing is changing every day. With the rise of mobile and social, the most powerful content is now user-generated. And the most effective marketing is authentic and consumer-driven. Offerpop provides a complete solution for this new reality, allowing brands to adapt to a new marketing landscape driven by social and mobile consumers and content creators.
Ryan Ziegler, a partner at Edison Ventures and a new Offerpop board member, explained why the company was worthy of the funding:
New mobile and social technologies are transforming how consumers interact with brands, and as a result, a new category of marketing software is emerging that is strategically important to the CMO. With its bold vision, business momentum and unique solution, Offerpop is in a commanding position to lead this market shift and help redefine how marketers engage with consumers.