Facebook PMD IgnitionOne launches self-service marketing automation

IgnitionOne, a Facebook Preferred Marketing Developer, announced Tuesday the launch of the Marketing Automation tool. A fully integrated module of IgnitionOne’s Digital Marketing Suite, the Marketing Automation tool allows advertisers to build campaigns to drive one-on-one messages to the right consumers through every part of the conversion funnel.

IgnitionOne claims the Marketing Automation tool bridges the gap between known customers and anonymous potential customers by providing automation capabilities that deliver marketing messages to more than 90 percent of customers who have not self-identified.

Will Margiloff, CEO of IgnitionOne, commented on this launch in a press release:

What we are introducing to the market is Marketing Automation 2.0.