Facebook Trying To Give Users More Control, Richer Experiences With Apps

People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform's sixth anniversary, the company discussed how it has brought third-party developers into the fold and what's next for Facebook-connected apps.

People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.

Doug Purdy, Facebook’s director of developer products, told reporters Thursday that more than 550 million people have personalized experiences on apps and external websites each month through social plugins such as the like button and login with Facebook.

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