Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner

Social advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams. sPMD companies also serve on Facebook’s PMD Executive Council.

Adaptly offers a platform for buying social ads on Facebook, Twitter, YouTube and StumbleUpon. The New York-based company’s clients include PepsiCo, Diageo, Showtime, OMD and Kraft Foods.

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