Facebook platform industry news: Kenshoo, Expion and Nimble
Kenshoo Social, a platform for Facebook advertising, has shared the results of a study it recently commissioned by Forrester Consulting called “The Key to Successful Social Advertising.” The survey of 105 U.S. advertisers spending more than $100,000 per year on social ads found that more than a third were not satisfied with their efforts. At the same time, it found many social advertisers were not using advanced optimization tactics like granular targeting or automatic bid management.
However, satisfied social advertisers were more likely to be paying to promote content — as opposed to creating branded apps and other organic efforts.
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