Facebook platform industry news: Compass Labs, ShopIgniter, Marin and Syncapse
Social marketing platform Compass Labs today announced its partnership with ShopIgniter, a platform for creating rich media social posts. Through this partnership, brands can now develop rich media campaigns through ShopIgniter and promote them with paid media through Compass Labs’ CLIQ Ads Manager and with the insights gained from the CLIQ Social Intelligence platform.
With Facebook putting new demands on Preferred Marketing Developers to offer or influence all components of Facebook marketing, particularly paid media, many PMDs are forming business alliances like this one to better serve marketers throughout all stages of a campaign.
Advertising management platform Marin Software today announced new features for Facebook advertisers, making it easier to create different campaigns and optimize them, through automatic algorithms or enhanced reporting.
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