Facebook platform industry news: Adobe, Wildfire
Adobe, a Facebook Strategic Preferred Marketing Developer, revealed Facebook Exchange results from its cross-channel ad platform, the Adobe Media Optimizer. It shared that its average CPC is up to 40 percent below the average of all real-time bidded ad supply sources supported by Adobe. One customer reported 50 percent lower cost per registration driven by Facebook Exchange, but cost and reached only a tenth of the of the size a concurrently running search campaign. Adobe’s closed with the indication that its FBX ads can help to convert on search ads at a later time.
Wildfire
Google has announced plans to integrate Wildfire into the DoubleClick platform.
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